The STASH:
The ABC's of RSS

portions of this article were previously published in Scribe& Quill Magazine, May, 2005

By Jill E. Vaile   (c) 2007

A blog provides a unique manner of communication between reader and creator. To maximize the distribution of updates, and increase readership of your blog, add on an RSS feed option.

RSS adds information to your blog and your brain!

WHAT IS RSS?

RSS is a process used to "subscribe" to a constant flow of information, by a self-determined schedule, from any site that offers it.
This information flow is known as "Live Feed".

Reasons to subscribe to a site's Live Feed are:
To receive information regularly needed or tracked, because of personal interest.

To add to the topic of one's Blog, or Website, as a supportive measure, or to provide information on external site(s) of similar topic or content that readers can refer to.

WHY RSS?

RSS simplifies the process of remembering to check a certain site, and can eliminate the need to subscribe to an ezine or newsletter. All of the information received via your Subscription is as current as possible. You can also use it to obtain ideas for future writing projects from its vast array of categories available.

HOW RSS WORKS: Simply Stated

To add RSS to your blog, you require a specific software program.
Once installed the program enables you to subscribe to (or opt for) "RSS Feeds".
That program then is known as an Aggregator, or News Aggregator.

Subscribe to RSS at your favorite web site or blog. First, determine the availability of any RSS Feed(s) at your chosen site.
If it is available, then click on the orange RSS Feed button, and copy the URL for that particular feed.
Follow your Aggregator's instructions to "subscribe" to a specific Feed.
You can also select the delivery schedule for the frequency of the updates you will receive.

RSS stands for REALLY SIMPLE SYNDICATION.
In this case, "syndicated" does not refer to columns like "Ann Landers", or comic strips, like "PEANUTS" or "Blondie".

In the RSS context, the information one subscribes to is the "SYNDICATION".

You cannot SUBSCRIBE to a Feed without the use of an Aggregator program. Locating and subscribing to the feed is not particularly difficult. Feeds are transmitted in XML code, and then changed into a readable format.

How To Choose An Aggregator Program

The type of program you select can effect the degree of difficulty you encounter while setting it up. RSS programs range in price from free to upwards of $100.00.
When choosing your software, keep in mind that if you already have a Blog, you may already have an Aggregator. If so, use that one and save your money. You can easily decide to buy one later, once you have decided what features work best for your needs.

Aggregators are available in two different display options:

Aggregators that display your feed in the Web Page style
or
Aggregators that display your feed in an Email style (like clickable messages.)